The objective of the program is to give a global perspective in marketing management applied to innovative drugs discoveries
This Master is aimed at graduates in life sciences who want to apply their scientific knowledge to marketing. They will learn how to elaborate strategic marketing plans and how to put them in action. We expect our participants to be dynamic, communicative, able to cooperate and analyse and having their own vision.
Completing this Master’s program will allow you to build your career in biopharmaceutical companies, taking position in marketing, medical marketing and market research departments among others.
Faculty of Biology (University of Barcelona)
60 ECTS - University of Barcelona Diploma
From Monday to Thursday - 18h to 21h
From October 2017 to June 2018
Barcelona Scientific Park (UB)
Licensing Course (English)
The objective of this practical course is to develop a licensing structure plan for a drug in both processes; licensing it due to the creation of a biotech based company or the licensing to a pharmaceutical company. Our students will develop business skills based in a real case and they will learn about drug discovery processes in early stage.
Introduction to management of biotechnology-based companies.
Intellectual property and entrepreneurship in the biopharmaceutical sector.
Fundamental knowledge of the biotechnology-based company management.
Applied and theoretical management for new drugs development.
Experimental phase I: preclinical and regulatory research.
Experimental phase II: clinical and regulatory research.
Strategic Marketing: identify and create value.
Introduction to marketing: how to identify value.
Design strategies: how to create value.
Marketing management: Financial and operational value.
Financial and operational direction.
Financial direction. Marketing management.
Leadership and professional positioning.
In this module we will show you how to improve your communicational and negotiation skills, how to become a better leader and learn to position yourself professionally.
An opportunity for students to discover and manage their full potential through real-life experiences and work situations. These activities are combined with Coaching tools and NLP in order to help students find the strength and energy within them necessary for success.
Launch Plan (Master Thesis).
Developing a marketing plan for the launch of a drug.