BioPharmaceutical Marketing



Objective


The objective of the program is to acquire a specialized knowledge in the strategic and operative processes during late stage compounds prepared to be launch globally for specific unmet needs in life sciences.

Profesional Development


The main skills and topics are related with Global Market Access and Local Market Access, Medical Marketing and Medical Scientific Liaison, Marketing and Sales Representatives and the departments involved in new launches.

Academic Programme


I. Strategic Marketing in Biotech and Pharma
II. Operative Marketing for new launches
III. Final Assignment: Global Brand Plan
Information request