The objective of the program is to understand the process during a new drug global brand plan and the cross-link between the biotech sector and the pharmaceutical industry due to new portfolio compounds.

Professional Development

The main skills and topics are related with patient journey, unmet needs and add value for new products, patient-prescriptors relationship, and global branding for international organization during new launches.

Academic Programme

I. Global Ecosystem in Pharma and Biotech
II. Scientific development and Regulatory affairs
III. Technology Transfer and licencing
IV. Strategic Marketing in Biotech and Pharma
V. Operative Marketing for new launches
VI. Personal and Professional Development
VII. Final Assignment: Global Brand Plan
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